Reserve Properties x Pharrell

With 135 developments under their belt, Reserve Properties was looking for something unique that would set them apart from their competition and strengthen their authority as the leading developer. Knowing a mega star power would be needed to drive velocity of sales, LEITZES&CO brought in the global, cultural icon and Grammy Award-Winning musician, Pharrell Williams, to create a new, luxury two-tower residential development in Toronto. Despite being a highly-sought after celebrity, bombarded with brand deals on the daily — LEITZES&CO’s access and strategic positioning landed Reserve a multi-year deal with multiple developments with Williams, marking his’ first foray into architecture and real estate.