Gaga's Workshop
for Barneys New York
Partnering with Lady Gaga for a one-of-a-kind experience, LEITZES&CO lead the creation of an interactive holiday pop-up shop at Barneys New York called Gaga’s Workshop. We brought in artist Eli Sudbrack / avaf, who brought the vision to life with exclusive product and a 5,500 square foot sculpture, which was featured on Good Morning America for the ultimate Instagram moment. The partnership drove traffic in-store and online for increased holiday sales.
