DKNY Artworks
To pay tribute to their iconic Houston Street mural in downtown NYC, LEITZES&CO helped DKNY partner with 10 international artists from 10 key markets to create original artworks to “wakeup the logo.” The artworks were reproduced on billboards and Instagrammable 3D letters worldwide in London, Paris, Milan, Hong Kong, Seoul, Kuwait, and New York’s Times Square. #DKNYARTWORKS trended #1 on Twitter.