Chifa x Vistaprint
LEITZES&CO identified Humberto Leon as a visionary entrepreneur and creative force, recognizing an opportunity to showcase Vista’s commitment to supporting small businesses through design-forward solutions. Together, Vista and Humberto Leon collaborated on a capsule collection for his Los Angeles-based restaurant, Chifa, launching in celebration of Chinese New Year 2022. As the first step in what is envisioned as an ongoing partnership, Vista powered both the collection and a launch event co-hosted at the restaurant. LEITZES&CO played a key role in bringing the partnership to life—conceptualizing the collection, curating the launch event, and helping Vista amplify the collaboration through content creation, marketing, and press opportunities.