LEITZES&CO collaborated with Netflix as an extension of their Global Consumer Products team, developing strategic partnerships that bring beloved IPs to life through innovative and culturally relevant products. Identifying the right partners to create authentic and compelling merchandise, LEITZES&CO played a key role in securing and shaping Netflix’s collaboration with Bath & Body Works—a first-of-its-kind partnership merging fragrance with fan-favorite storytelling. Through this collaboration, Netflix’s most iconic titles were reimagined into immersive scent experiences, deepening fan engagement and expanding the reach of their IP beyond the screen. By aligning strategic partnerships with cultural trends, LEITZES&CO ensures that every product connected to Netflix not only drives business opportunities but also keeps their IP at the center of the cultural zeitgeist.