AREA x Tinder

LEITZES&CO ideated a strategy to spread this message through a collaboration with AREA and Planned Parenthood, leveraging fashion and the platform of NYFW to tell this story effectively. The collaboration spotlighted the journeys of three women who had to cross state lines to access abortion care by having them sit in the front row. Additionally, a co-branded AREA x Tinder x Planned Parenthood T-shirt walked the runway, styled with a jock strap to visually encapsulate a powerful message of self-empowerment and bodily autonomy.