LEITZES&CO had the opportunity to enhance Organic Basics’ cultural relevance by aligning the brand with a celebrity partner who resonated with a strong Gen Z female audience. Leveraging their network and expertise, they identified Antonia Gentry as the ideal collaborator for the sustainable intimates and essentials brand, marking her first fashion partnership. LEITZES&CO facilitated the collaboration by managing the design process and coordinating cross-functional teams, ensuring the collection authentically reflected Gentry’s effortless style and passion for sustainability. The result is a thoughtfully crafted, versatile assortment of wardrobe staples, seamlessly blending comfort, elegance, and Earth-friendly design.